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29th November 2018 at 8:00 am - 26th January 2019 at 5:00 pm GMT
During the depression, the image of the American worker and workplace became a staple for the media and big businesses who exploited photography as a restorative antidote against the public’s waning faith in national economic stability. Fortune Magazineplayed a significant role in this effort. Its lavish monthly publication was filled with beautiful photographs illustrating stories of a bustling American commerce. Costain’s pictures of the salt mines were featured in the November 1934 issue of Fortune in an article titled “Salt of the Island…Oldest and most romantic of U.S. salt mines is the Avery, deep under the sea along the coast of Louisiana.”
Everything about Costain’s pictures communicates a subtle message that the companies producing these essential products were organized and created quality goods with the utmost care in a perfect environment. Costain, a perfectionist himself, labored over every detail and created images that are an ideal marriage between art and industry.